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Where are Chinese auto brands seeking to break through?
China's auto market has long been dominated by joint venture brands. In recent years, Chinese brand cars have made great progress in terms of product strength and brand power, and are increasingly accepted by Chinese auto consumers. Market share data also confirms this point. Since 2014, the Chinese brand market share has steadily increased from 38% to 44% in 2017, which has greatly reversed the dominant position of joint venture brands. However, in the “winter” of the auto industry in 2018, this trend came to an abrupt end. The competitive situation faced by Chinese brands in this cold winter began to become severe. Chinese brands urgently need to find a way to break through and find a way to survive the winter.
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kendy
Kendy